Studio
MARKETING & COMMUNICATION · SINCE 2021

Just as bees make the growth of an ecosystem possible through pollination, APi helps brands, businesses and projects build their own ecosystem of growth.

APi is a marketing and communication studio with a strategic, omnichannel vision.

Tell me about your project Explore the services
01 / ABOUT

Out of this vision comes APi.

I'm Alessia Poletto, and I work in marketing and communication with a strategic, omnichannel vision.

Building on a path that brings together digital communication, retail marketing, events and strategy development for SMEs and local businesses, today I support brands and professionals in building coherent, goal-oriented growth paths.

I believe every brand is an ecosystem: that is why I design strategies where every touchpoint, online and offline, helps strengthen its identity and create a recognizable experience.

Alessia Poletto, founder of APi
Alessia Poletto, founder of APi
The principle

Every brand holds a unique value. Let's make it flourish.

02 / METHOD

How I work

An ecosystem of competences coordinated around your project: strategy, communication, content, advertising and development, coordinated like a beehive for concrete, sustainable growth.

Do you do everything yourself? No — a coordinated ecosystem of professionals, with you as the single point of reference, always.

  1. One strategy

    Every activity is developed along a single, shared direction.

  2. Specialist competences

    Each professional works within their own field of excellence.

  3. One point of contact

    Coordination, supervision and management always stay in my hands.

03 / SERVICES

Marketing and communication strategies built around your brand

Every project has different needs: some must build a digital presence, some want to generate leads, some need to launch a product or develop a stronger, more recognisable identity.

Every effective communication starts from a strategy. I analyse the project, the market and the brand's positioning to identify what makes it truly distinctive, turning its value into communication that is coherent, recognisable and oriented to its goals.

Included services
  • Brand and market analysis
  • Competitor research
  • Strategic positioning
  • Marketing strategy
  • Communication identity and tone of voice
  • Communication plan

Communication is not just being online: it is how the brand is perceived. I develop and manage digital strategies built around the project's identity, coordinating content, language and visual presence to create communication that truly connects with its audience.

Included services
  • Social media management
  • Content strategy and editorial plan
  • Content creation
  • Copywriting
  • Visual content coordination
  • Online and offline communication management

An effective strategy must deliver results. I develop advertising campaigns and lead generation strategies designed to increase visibility, contacts and growth opportunities, keeping communication consistent with the brand and its goals.

Included services
  • Meta Ads
  • Google Ads
  • Lead generation and strategic funnels
  • Conversion campaigns
  • Performance analysis and optimisation
  • Customer acquisition strategies

Every project may need different tools, skills and activities to evolve the right way. That is why APi also coordinates the brand's overall development, working with a network of professionals I personally select and supervise, guaranteeing coherence, quality and a single strategic vision.

Included services
  • Packaging
  • Product launches
  • Events
  • Co-marketing and collaborations
  • Promotional materials
  • Coordination of professionals
  • Integrated communication development

04 / CONTACT

Shall we work together?

Tell me about your project: I'll reply so we can look at goals, needs and possible directions together.

Email
info@apistudio.it
Instagram
@apistudio.it