Studio
MARKETING & COMMUNICATION · SINCE 2021

Every brand holds a unique value. My work is to make it grow.

APi is a marketing and communication studio with a strategic, omnichannel vision.

Tell me about your project Explore the services
01 / ABOUT

Out of this vision comes APi.

I'm Alessia Poletto, and I work in marketing and communication with a strategic, omnichannel vision. My path began with studies in Marketing and Digital Management and grew through experiences that let me observe brands from different angles: from digital communication to retail marketing, from event management to growth strategies for SMEs and local businesses.

Over the years I have worked with companies and professionals on market analysis, positioning, communication strategies, social media, promotional initiatives and events, a cross-disciplinary competence that today allows me to coordinate projects in an integrated way.

I believe every brand is an ecosystem made of many touchpoints. That is why my approach always starts from an omnichannel vision: every activity, online and offline, must tell the same value and build a coherent experience for the customer.

Alessia Poletto, founder of APi
Alessia Poletto, founder of APi
The principle

Just as bees pollinate, APi creates connections between strategy, communication and growth.

01 Strategy
02 Content
03 Growth
02 / METHOD

How I work

An ecosystem of competences coordinated around your project: strategy, communication, content, advertising and development, coordinated like a beehive for concrete, sustainable growth.

Do you do everything yourself? No — a coordinated ecosystem of professionals, with you as the single point of reference, always.

  1. One strategy

    Every activity is developed along a single, shared direction.

  2. Specialist competences

    Each professional works within their own field of excellence.

  3. One point of contact

    Coordination, supervision and management always stay in my hands.

03 / SERVICES

Marketing and communication strategies built around your brand

Every project has different needs: some must build a digital presence, some want to generate leads, some need to launch a product or develop a stronger, more recognisable identity.

Every effective communication starts from a strategy. I analyse the project, the market and the brand's positioning to identify what makes it truly distinctive, turning its value into communication that is coherent, recognisable and oriented to its goals.

Included services
  • Brand and market analysis
  • Competitor research
  • Strategic positioning
  • Marketing strategy
  • Communication identity and tone of voice
  • Communication plan

Communication is not just being online: it is how the brand is perceived. I develop and manage digital strategies built around the project's identity, coordinating content, language and visual presence to create communication that truly connects with its audience.

Included services
  • Social media management
  • Content strategy and editorial plan
  • Content creation
  • Copywriting
  • Visual content coordination
  • Online and offline communication management

An effective strategy must deliver results. I develop advertising campaigns and lead generation strategies designed to increase visibility, contacts and growth opportunities, keeping communication consistent with the brand and its goals.

Included services
  • Meta Ads
  • Google Ads
  • Lead generation and strategic funnels
  • Conversion campaigns
  • Performance analysis and optimisation
  • Customer acquisition strategies

Every project may need different tools, skills and activities to evolve the right way. That is why APi also coordinates the brand's overall development, working with a network of professionals I personally select and supervise, guaranteeing coherence, quality and a single strategic vision.

Included services
  • Packaging
  • Product launches
  • Events
  • Co-marketing and collaborations
  • Promotional materials
  • Coordination of professionals
  • Integrated communication development
04 / SOCIAL

APi, day by day

Ongoing projects, ideas and a look behind the scenes of the studio: the most direct way to see how I work.

Follow on Instagram

05 / CONTACT

Shall we work together?

Tell me about your project: I'll reply so we can look at goals, needs and possible directions together.

Email
hello@apistudio.it
Instagram
@apistudio.it